So you have decided to raise funds for your startup via equity crowdfunding. But that’s just the first step. Merely putting up your ECF campaign out there isn’t going to get the cash flowing. There are a lot of strategies and hard work that go into an equity crowdfunding campaign to meet its goal.
In this blog, we’ve taken some load off your shoulder. We have jotted down four proven strategies that have worked well for previous Reg CF campaigns and will indeed work for yours.
So without further ado, here are our words of wisdom for you.
Strategy #01: Design a campaign with investors in mind
When designing your equity crowdfunding campaign, it is essential to think about your target investors. What are their needs and wants? What are their investment priorities? What are their risk thresholds? By considering all of this, you can create a campaign that will appeal to them and increase your chances of success.
For example, if you are targeting angel investors, you may want to focus on the potential for high returns. On the other hand, if you are targeting venture capitalists, you may want to focus on the potential for growth and marketability. Regardless of your target investors, knowing what matters to them is essential and crafting your campaign accordingly.
Strategy #02: Run Top of Funnel Ads & Retargeting Ads
Elaborating on the previous statement, one proven strategy for equity crowdfunding campaign success is to run ads both before and immediately after your equity crowdfunding campaign. Before the equity crowdfunding campaign, you can run ads to gain attention and attract investors. Immediately after your equity crowdfunding campaign, you can focus on retargeting people who didn’t invest yet so they may invest in the future. Doing this can increase your chances of gaining additional funding at no extra cost.
Strategy #03: Optimize Your Site for Search Engines
Another key equity crowdfunding strategy is to optimize your site for search engines like Google, Yahoo!, or Bing. This means that you should include relevant keywords in meta tags, meta descriptions, and content, create a sitemap and submit it to the search engines, and make sure your website is easy to crawl. By doing this, you can ensure that your equity crowdfunding campaign gets as much exposure as possible from potential investors.
Strategy #04: Network, Network & Network
Lastly, equity crowdfunding campaign success can be achieved by networking. Networking is a powerful tool that reaches thousands of people in an instant. By engaging with investors on social media and email networks like LinkedIn, Facebook, Twitter, etc., you can get many potential investors who may contribute their money to your equity crowdfunding campaign.
So there you have it — our top equity crowdfunding strategies! Implementing even one of these can help increase your chances of a successful campaign. But remember, the most important thing is to be creative and think outside the box.
If you find running equity crowdfunding a lot, holler to us; we’re here to help. We have a team of the best marketing minds to take your ECF campaign out to the right kind of people who will be interested in backing your idea.
Reach us out for our equity crowdfunding services, and we will design and execute a tailor-made strategy for your crowdfunding campaign.