5 Things You Must Never Miss Out On When Launching an Equity Crowdfunding Campaign

Launching a successful equity crowdfunding campaign is not an easy thing to do. With a ton of information available on the internet, it is inevitable to lose sight of a few things. There are many components that need to be in place for this process to work, and if just one of them is missing, it can derail your efforts.

While a majority of the guides emphasize mostly the aesthetics of the campaign page, there are several other things that you cannot afford to overlook. These five factors are critical to your success and you should never miss out on any of them.

That’s why we’ve put together 5 things you must never miss out on when launching your equity crowdfunding campaign.

The ‘Updates’ Section

Scroll to the bottom-most of your campaign page, you will find an ‘updates’ section — which highlights the important information you want to convey to your visitors and investors.

The first thing you must do is to make sure that the section has an enticing, attention-grabbing headline. This will be one of your best marketing tools for this page and you should use it well.

This section can also highlight some milestones or new stages in the development of your company — or even accolades attained by its founders.

So if you don’t fill out this section regularly, you will miss out on an opportunity to gain traction on your campaign.

Perks Rewards

Another factor that you must not miss out on is the pledge rewards. Your equity crowdfunding campaign will be successful only if investors are incentivized enough to invest in it.

Make sure that your reward structure is well designed and strategically placed so as to encourage potential funders more likely to contribute significantly higher amounts, also avoid making promises of gifts or rewards that are too costly to produce or fulfill.

Social Media Details

Social media is a powerful tool and you need to make sure that your equity crowdfunding campaign includes an entire section on it. You should have links to all the important social media platforms — Facebook, Twitter, Instagram, etc., as well as a few key hashtags which people can use for their own contributions or mentions. This will help in spreading the word about your campaign to a wider audience.

The ‘Team’ Section

This is an important section, as it can help build trust with potential investors. They want to know who is behind the company and what their qualifications are.

Make sure that you list all the key team members on your page, along with their roles and responsibilities within the company. You can also add a brief bio for each of them, to give potential investors a better understanding of who they are dealing with.

Video Pitch

This is one of the most important sections on your page and you should never miss out on it. A well-made video pitch can help increase conversions by up to 400%.

Make sure that you spend enough time on it and get a professional to help make it. The video should be high-quality, informative, and most importantly, engaging.

So these are the five things you must never miss out on when launching your equity crowdfunding campaign! For more tips and advice, do read our equity crowdfunding blogs.

To seek professional help for marketing your equity crowdfunding campaign, reach out to us at https://www.kiwitech.com/crowdfunding-for-startups.