5 Ways to Successfully Run Paid Media Ads on TikTok.

Jeff "fuzzy" Wenzel
2 min readFeb 24


TikTok is one of the hottest social media platforms out there, with over 800 million monthly active users worldwide. And while the platform is still relatively new, that doesn’t mean there isn’t money to be made on TikTok. In fact, businesses of all sizes are finding success running paid media ads on TikTok. Here are 5 tips to help you get started:

Photo by Amanda Vick on Unsplash

Keep your videos short and sweet.
TikTok users are used to watching quick, snackable videos. So when creating your ad, make sure to keep it under 15 seconds. This may seem like a challenge, but remember that you’re trying to capture the attention of someone who’s scrolling through their feed quickly. So make your ad punchy and to the point.

Use creative visuals and sound.
Since TikTok is all about creative self-expression, it’s important that your ad stands out from the rest. Use bright colors, creative visuals, and viral sounds to capture users’ attention and stop them in their scroll.

Photo by Solen Feyissa on Unsplash

Tell a story.
While your ad should be short, that doesn’t mean it can’t be impactful. Use storytelling to connect with users on an emotional level and leave a lasting impression.

Use relevant hashtags and trends.
TikTok is all about trends, so make sure to use relevant hashtags in your ad copy and description. This will help ensure that your ad is seen by people who are actually interested in what you’re selling.

Photo by Guilherme Lahmann on Unsplash

Keep your CTA clear and concise.
Your call-to-action (CTA) should be clear and concise so that users know exactly what you want them to do after watching your ad (e.g., buy now, learn more, sign up). A good CTA will help increase conversion rates and ROI for your campaign.

Paid media advertising on TikTok is a great way to reach a large audience with your product or service. But it’s important to keep a few things in mind when creating your ad campaign. Make sure your videos are short and sweet, use creative visuals and sound, tell a story, use relevant hashtags and trends, and have a clear and concise CTA . following these tips will help ensure that your TikTok ads are successful .



Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳