8 Projects to Delegate When Crowdfunding with a Small Team
Whether you’re getting ready to launch a crowdfunding campaign or simply looking to scale up your small business, it can be difficult to manage the multitude of necessary tasks with just a few people. While you and your team may be first-rate entrepreneurs, engineers, product designers, or product developers, chances are that at some point, you’ll need help communicating your story to a larger audience and converting that audience into backers and loyal customers.
That’s when an agency can really magnify your company’s capabilities, working in partnership with you to develop a strong, consistent message that will resonate broadly and expand your audience exponentially.
Here are 8 responsibilities a crowdfunding and digital marketing agency can take off your hands, making your life easier and your campaign more successful:
1. Develop an overall marketing strategy
Before a single step is taken, an agency will discuss with you your budget, your goals, your ideas, and develop a marketing strategy — complete with diagrams, because visual aids are always a good thing — that will serve as the North Star for the entire project.
2. Develop an ad strategy
Deciding which platforms will be most effective for your business, segmenting and targeting your ideal audience, writing snappy copy, and producing arresting visuals — an effective agency can handle your ad strategy from start to finish, making sure your ad spend is working as hard as you are.
3. Develop a social media strategy
Whether you already have a social media following or you’re starting from scratch, an agency can combine concise, relatable copy with eye-catching images and videos to create a look and feel for your posts that is appropriate for each specific platform as well as consistent with your overall tone and brand identity.
4. Develop a press strategy
A full-service agency can act as your publicist as well, writing and distributing press releases and pitching story ideas to journalists. Even if it weren’t going to be distributed, the simple act of writing a press release is a great way to distill your company’s value proposition into a few clear paragraphs chock full of detail.
5. Create effective emails
One size definitely does not fit all when it comes to emails. The approach will vary depending on whether you’re reaching out to existing contacts or cold leads; current customers or former customers; prospective equity investors or reward-based backers; etc. An effective agency will be able to walk in the shoes of whatever audience you’re trying to reach, creating compelling, customized copy that reflects your brand’s unique identity and grabs the recipient’s attention.
6. Create a strong landing page
An effective agency will marry punchy, pithy copy with beautiful, brand-appropriate visuals to create a landing page that grabs hold of your audience and makes them want to stick around.
7. Generate lead-attracting content
From blog posts to newsletters, from white papers to industry guides, an agency can build effective lead-generating content for you, writing the copy and creating the design, and then launch it to your audience and track its effectiveness.
8. Create professional videos
Last but definitely not least, the daunting task of producing a video can be delegated entirely to an agency, including script-writing, storyboarding, shooting, scoring, creating graphics, and editing. Video is an essential marketing tool, serving as a short, catchy teaser for your product, your crowdfunding campaign, a giveaway or promotion, a special event — anything at all!
Don’t wade into the tricky waters of crowdfunding or scaling up your business without the support of marketing, publicity, and advertising professionals. Your team may be small, but your impact can be huge when you delegate key responsibilities to a trusted full-service agency.
If you are struggling with filling out your team, reach out to Woodshed to talk through what a partnership might look like.