Crafting Effective Cold Outreach Strategies for Equity Crowdfunding.

Jeff "fuzzy" Wenzel
3 min readMay 24, 2023

As a startup founder, one of your critical tasks is securing the necessary funding to drive your vision forward. You might be considering equity crowdfunding as a valuable tool to raise capital. However, identifying potential investors and reaching out to them can often be a challenging endeavor, particularly when your primary means of contact is digital.

In this blog post, we will explore some best tips and practices for cold reaching out to potential investors through LinkedIn messaging and email strategies for your equity crowdfunding campaign.

Photo by Nathana Rebouças on Unsplash

LinkedIn Messaging Strategies

  1. Strategize your Approach: Before you start sending messages, ensure that your LinkedIn profile is professional and up to date. It should clearly depict your startup’s story and why it’s a promising investment opportunity.
  2. Personalize your Messages: A blanket message will most likely get ignored. Personalize each message by researching the investor’s profile. Discuss shared connections, their investment history, or their posts. Show them that you’ve put time into understanding who they are and why they could be a good fit for your startup.
  3. Stay Concise and Clear: Keep your message concise and clear. Provide a short intro about yourself, what your company does, and why you believe they would be interested. Remember, their time is valuable, and you need to capture their interest quickly.
  4. Engage in Conversation: Don’t treat LinkedIn messaging as a one-way communication tool. Instead, use it to engage in a meaningful conversation. After presenting your value proposition, ask thoughtful questions that allow them to contribute to the discussion.

Email Outreach Strategies

  1. Subject Line is Key: Make your email stand out in their inbox with a compelling subject line. You could include your startup’s unique selling proposition or something that connects to the investor personally.
  2. Introduce yourself and Your Business: Within the email, introduce yourself, explain what your startup does, and why it’s of potential interest to the investor. Share relevant data or accomplishments to prove your startup’s potential.
  3. Why this Investor?: Investors receive dozens of pitches daily. Tell them why you chose them specifically. Discuss their previous investments, shared interests, or unique ways they could contribute to your startup.
  4. Include a Call to Action: End your email with a clear call to action. It might be setting up a call, meeting, or asking them to check your crowdfunding page. Always make it easy for them to take the next step.
Photo by Maxim Ilyahov on Unsplash

General Tips for Both Platforms

  1. Be Professional but Authentic: Your messages should be professional, but they should also convey your passion and dedication to your startup.
  2. Follow Up: If you don’t get a response initially, don’t get disheartened. Politely following up can show perseverance and genuine interest. However, know when to stop to avoid appearing pushy.
  3. Patience is Key: Not all investors will respond immediately. Be patient and continue to build relationships with other potential investors in the meantime.
  4. Develop a Thick Skin: Rejection is part of the process. Don’t let it discourage you. Use it as an opportunity to refine your outreach strategies and improve your business proposition.

Remember, your primary goal is to build relationships, not just secure funds. Treat every outreach as an opportunity to learn and connect. By implementing these strategies, you can enhance your chances of attracting the right investors for your equity crowdfunding campaign. Happy pitching!

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Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳