How Content Marketing Can Help Your Startup Grow.
You’ve likely heard of content marketing, but you may not be entirely sure what it is or how it can benefit your startup. Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, it’s a way to get people interested in what you have to offer without coming across as too sales-y.
If that sounds like something your startup could use, read on for some tips and tricks on how to get started with content marketing.
- Define Your Target Audience.
The first step in any content marketing strategy is to define your target audience. This may seem like a no-brainer, but it’s important to be as specific as possible. Consider factors like age, gender, location, and interests. The more specific you can be about who you’re trying to reach, the easier it will be to create content that resonates with them.
2. Set Some Goals.
Once you know who you’re talking to, you need to decide what you want to say — in other words, what your goals are. Do you want to increase brand awareness? Drive website traffic? Generate leads? Convert customers? Once you’ve decided on your goals, you can start planning your content strategy.
3. Create Compelling Content.
Now comes the fun part: creating the actual content! When coming up with ideas for blog posts, videos, social media content, infographics, etc., make sure they are relevant to your target audience and align with your goals. And don’t forget — content doesn’t always have to be serious; mix things up with some humor every now and then. Be creative and have fun with it!
4. Promote Your Content.
Once you’ve created some great content, it’s time to start promoting it! Share your blog post on social media, send out an email newsletter featuring your latest video, or run a targeted ad campaign featuring your newest infographic — whatever makes sense given your resources and goals. And don’t forget the power of word-of-mouth marketing; if people like what they see, they’ll share it with their friends and family (and maybe even complete strangers.).
Content marketing is a powerful tool that all startups should utilize if they want to grow their business. By definition, content marketing is a way to attract and retain a clearly-defined audience — and, ultimately convert them into customers — by creating and distributing valuable and relevant content. If executed correctly, a well-planned content marketing strategy can help entrepreneurs achieve their business goals while also building trust with their target audience. So what are you waiting for? Get out there and start creating!
Learn more helpful tips for your startup here.
