How Long Should an Equity Crowdfunding Campaign Last?

How Long Should an Equity Crowdfunding Campaign Last?

When it comes to crowdfunding, there are a lot of factors that go into a successful campaign. But one of the most critical questions is: how long should your campaign last? This can be tricky to determine, as it depends on various factors, such as the amount of money you’re trying to raise and the type of crowdfunding you’re doing. This blog post will break down what you need to know about how long your equity crowdfunding campaign should last.

Photo by Kyrie kim on Unsplash

When raising money through equity crowdfunding, the typical timeline is 3- months for pre-campaign and 2-months live. You’ll also spend at least 1-month post-campaign working with your investors to answer any questions they might have about their investment before releasing final documentation, including an exit report that details what happened when all funds are collected.

Finding the Perfect Balance

If you’re crowdfunding for equity, the duration of your campaign is important because it will affect how much interest you can generate from potential investors. If your campaign is too short, you may not be able to reach your fundraising goals. On the other hand, if your campaign lasts too long, it could become stale and lose the interest of potential investors. So how can you strike the perfect balance?

The answer may vary depending on the crowdfunding platform you’re using and the type of equity crowdfunding you’re doing. For example, if you’re using a crowdfunding platform like Wefunder, your campaign should last 120 days. This gives potential investors enough time to learn about your project and decide whether or not they want to invest.

Choosing A Platform To Host Your Campaign

If you’re doing equity crowdfunding through online investing portals, your campaign can be shorter or longer, depending on how much money you’re trying to raise. If you’re looking to raise a lot of money (over $500,000), then it’s generally best to have a more protracted campaign so that more people have a chance to learn about your opportunity and invest.

On the other hand, if you’re only looking to raise a small amount of money (under $100,000), then a shorter campaign may be best to get started on your project sooner.

Using online platforms, the modern era has made it easier to raise funds for your business idea, nonprofit cause, or personal needs. People have raised more than $34 billion worldwide through these easy-to-use tools, which provide a smooth experience for both fundraisers and their supporters alike.

The Bottom Line

No matter what type of crowdfunding you’re doing or how much money you’re trying to raise, it’s crucial to choose a duration for your campaign that will give you the best chance of success. If you’re not sure how long your campaign should last, talk to the crowdfunding platform you’re using or a professional crowdfunding consultant. They’ll be able to help you determine the perfect timeline for your equity crowdfunding campaign.

Hiring the right crowdfunding platform is crucial for your campaign’s success. Before you sign up, be sure that it will help bring in donations and reach out with a clear end goal of what you are looking to achieve through this venture? Some sites may work better than others depending on their previous projects or how much information was provided when registering; make an informed decision about which one works best by doing research first!

If your start-up is looking to raise capital then we should at least have a conversation. Use this link to pick a time from my calendar

VP of Crowdfunding at KiwiTech- Jeff “fuzzy’ Wenzel



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Jeff "fuzzy" Wenzel

Jeff "fuzzy" Wenzel

I find $$$ for startups using equity crowdfunding. Looking for capital? Send me a message.