How to Equity Crowdfund Your Real Estate Business.

Jeff "fuzzy" Wenzel
3 min readSep 9, 2022

Do you want to get into real estate but don’t have the money to start? Equity crowdfunding may be a great option for you. In this blog post, we will discuss how equity crowdfunding works and how you can use it to finance your real estate business. We will also provide a few tips on how to make your campaign successful. Equity crowdfunding is worth considering whether you are just starting or have been in the real estate game for a while.

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Different from traditional crowdfunding.

What is equity crowdfunding? In real estate, equity crowdfunding refers to the practice of raising money from a large number of people in exchange for a stake in the company. This is different from traditional crowdfunding, where people donate money with no expectation of financial return. With equity crowdfunding, investors receive a share of the real estate business’s profits (or losses).

There are a few things to remember if you’re considering equity crowdfunding for your real estate business. First, you need to have a solid business plan and track record. Investors will want to see that you know what you’re doing and that there is growth potential. Secondly, you need to be prepared to give up some control over your company. Equity investors will want to have a say in how the business is run. Finally, you need to be comfortable with a lot of public scrutiny. Your equity crowdfunding campaign will be under the microscope, and people will be waiting to see if you can deliver on your promises.

Photo by Kenny Eliason on Unsplash

One of the most notable benefits of real estate crowdfunding is that it allows you to engage in portfolio diversification. Portfolio diversification dictates minimizing risk by spreading your investment across numerous investments; this means less chance for a single bad decision ending up costing an entire return on what could have been made with good returns elsewhere.

The average equity crowdfunding investment has an IRR of over 17%. Real estate-based offerings are more profitable in the shorter term, with 10–12% returns. A study was done on different types of funding and their associated rates. It found that while longer-term investments show better performance, there is still a significant return when investing for five years or less, which means you can get your money back plus some extra profit.

The opportunities for real estate crowdfunding are endless. Whether you’re looking to get into the world of property ownership or just need some capital, this is an ideal way to do so with minimal risk and huge rewards. With real estate crowdfunding, you can grow your wealth and get started in property ownership with minimal upfront investment.



Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳