How to Keep Great Investor Engagement During Equity Crowdfunding Campaigns

Jeff "fuzzy" Wenzel
3 min readMay 8, 2022

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How to Keep Great Investor Engagement During Equity Crowdfunding Campaigns

Investor engagement is key to a successful equity crowdfunding campaign. When investors feel appreciated and involved, they are more likely to stick around and continue to support your company through the entire process. In this blog post, we will discuss some tips on keeping investor engagement high throughout your crowdfunding campaign.

Photo by Sebastian Herrmann on Unsplash

Investors are your partners in this venture, and it is vital to have a positive relationship with them. For that to happen, you need communication channels open, so let’s make sure we’re staying on top of things by speaking often.

Key Things to Remember

It’s important to remember that your crowdfunding campaign is a team effort. You will need the help of your investors to make it successful, so it’s in your best interest to keep them happy and engaged. Here are some tips on how to do just that:

  • Keep communication channels open at all times. This means having regular updates and being available to answer any questions that investors may have.
  • Make sure your investor relations team is on top of things. They should be sending out updates and communicating with investors regularly.
  • Hold investor events and keep them updated on the campaign’s progress. This will show them that you are still working hard and that their investment is in good hands.
  • Thank your investors for their support, and let them know how much you appreciate them. This will go a long way in maintaining investor engagement throughout the campaign.

By following these tips, you will keep excellent investor engagement during your equity crowdfunding campaign! If you have any questions, feel free to reach out to us, and we would be happy to help.

Be Sure to Maintain a Proactive Approach

The company should have a proactive approach to managing new investors. They can avoid time-consuming tasks by being transparent and communicating with their board of directors on an ongoing basis, making them feel valued for investing in your business venture. There’s no neediness or desperation when you take this type of funding route since these people already know what they’re getting into from day one.

Be grateful, not just to them but also to your team that’s working tirelessly behind the scenes to make this possible. Remember that this is a group effort, and it takes a village to get things done. So pat yourself on the back, take a deep breath, and let’s continue moving full-steam ahead!

Additional keys to success in crowdfunding

By definition, crowdfunding involves “the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.” In other words, it’s a way for startup companies to raise capital by soliciting investments from regular people instead of going through more traditional channels such as banks or venture capitalists.

If you’re looking for more tips on how to run a successful crowdfunding campaign, check out our blog post on 7 Ways to Promote Your Equity Crowdfunding Campaign to New Investors. We cover everything from planning your campaign to marketing it effectively. Trust us; with our help, you’ll be able to run a successful crowdfunding campaign in no time.

If your start-up is looking to raise capital from the crowd. The first step is to have a 30-min conversation with me. Here is my calendar link to pick a time to talk https://calendly.com/kiwitechjeff/30min

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Jeff "fuzzy" Wenzel
Jeff "fuzzy" Wenzel

Written by Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳

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