I’m a Startup Founder Looking to Fundraise. Now What?

Jeff "fuzzy" Wenzel
6 min readJun 22


I’m a Startup Founder Looking to Fundraise. Now What?

Starting a business is never easy, and neither is raising funds to grow your startup. However, fundraising can be a critical step in ensuring your company’s success. In this article, we’ll take a look at what you need to know to successfully fundraise as a startup founder.

Identifying Your Fundraising Goals

The first step in any fundraising process is to identify your goals. Consider what you need funding for, and what your goals for your business are. This will help you create a clear and concise fundraising plan.

When identifying your fundraising goals, it’s important to consider the current state of your business. Are you a startup looking to develop a new product or service? Or are you an established business looking to scale and expand into new markets?

If you’re a startup, your fundraising goals may center around developing a minimum viable product (MVP) or hiring key team members to help bring your product to market. On the other hand, if you’re an established business, your fundraising goals may be focused on expanding your product line or entering new markets.

Another important consideration when identifying your fundraising goals is your competition. Conducting a thorough analysis of your competitors can help you identify areas where your business can differentiate itself and gain a competitive advantage. This can then inform your fundraising goals, such as investing in research and development to create a unique product or service.

Ultimately, the key to identifying your fundraising goals is to set goals that are realistic and achievable. This will help you create a fundraising plan that is focused and will give you the best chance of success. By taking the time to carefully consider your goals, you’ll be better equipped to create a fundraising plan that meets your specific needs and helps you achieve your business objectives.

Some common fundraising goals include:

  • Developing a new product or service
  • Scaling your business
  • Acquiring new customers
  • Expanding into new markets

Whatever your fundraising goals may be, it’s important to approach the fundraising process with a clear understanding of what you hope to achieve. By doing so, you’ll be better equipped to create a fundraising plan that is tailored to your specific needs and helps you achieve your business objectives.

Finding the Right Investors

Once you’ve identified your fundraising goals, the next step is to find the right investors. Not all investors are created equal, and it’s important to find investors who are a good fit for your business.

One way to start this process is to research investors who have invested in similar startups in your industry. This can give you a good idea of who might be interested in your business and what they’re looking for in a potential investment. You can also look at the types of businesses they’ve invested in and see if there are any patterns or trends that could be useful to you.

Another great way to find potential investors is to attend networking events and pitch competitions. These events can be a great opportunity to meet people who are interested in investing in startups and to pitch your business to them. You can also get feedback on your pitch and learn more about what investors are looking for in a potential investment.

When you’re creating a list of potential investors, it’s important to do your homework on each one. Look at their track record and see if they align with your fundraising goals and the values of your company. You should also look at their investment criteria and make sure that your business meets their requirements.

It’s also important to consider the type of investor you’re looking for. Some investors are hands-off and will simply provide funding, while others will want to be more involved in the day-to-day operations of your business. You should think about what type of investor would be the best fit for your business and look for investors who fit that profile.

Ultimately, finding the right investors is key to the success of your fundraising efforts. By doing your research, attending events, and carefully considering the type of investor you’re looking for, you can increase your chances of finding the right investors for your business.

Crafting Your Pitch

When it comes to seeking investors for your business, crafting a pitch that is clear, concise, and compelling is essential. Your pitch should effectively communicate what your business does, why it’s unique, and most importantly, why investors should invest.

Before you start crafting your pitch, it’s important to understand what investors are looking for. They want to know that your business is solving a problem, and that your solution is unique and has the potential to be profitable. They also want to know what your business model is, what your current traction is, and what your fundraising goal is.

When you’re crafting your pitch, keep these key points in mind:

  • The problem you’re solving: Clearly articulate the problem that your business is solving. This should be something that investors can easily understand and relate to.
  • Your unique solution: Explain what makes your solution unique and how it sets you apart from the competition. This could be a new technology, a unique business model, or a different approach to solving the problem.
  • Your business model: Describe how your business makes money and what your revenue streams are. This is important for investors to understand how they will make a return on their investment.
  • Your current traction: Investors want to see that your business is gaining traction and making progress. Share any key metrics or milestones that demonstrate this.
  • Your fundraising goal: Be clear about how much funding you are seeking and what you plan to do with it. Investors want to know that their investment will be used wisely and will help your business grow.

While it’s important to cover all of these points in your pitch, it’s equally important to keep it short and sweet. Investors are busy people, and they don’t have time to listen to a long, drawn-out pitch. Aim for a pitch that is no longer than 10–15 minutes, and practice it with friends and colleagues to make sure it’s not too technical or jargon-heavy.

Remember, your pitch is your chance to make a strong first impression on potential investors. Take the time to craft a pitch that is clear, compelling, and memorable, and you’ll be well on your way to securing the funding you need to take your business to the next level.

Leveraging Your Network

Finally, it’s important to leverage your network when fundraising. This includes your personal and professional network, as well as any industry connections you have.

One way to leverage your network is to identify potential investors who share your vision and values. Reach out to these individuals and ask for their support. Explain how your business aligns with their interests and how their investment can help you achieve your goals.

Another way to leverage your network is to tap into the expertise of your contacts. Seek out mentorship and advice from successful entrepreneurs and investors. Their guidance can help you refine your business strategy and pitch.

Start by developing a list of potential investors from your network. Research their interests and past investments to see if there is a fit. Reach out to your network and ask for introductions to potential investors. Attend networking events and industry conferences to expand your network.

It’s important to remember that fundraising is not a one-time event. You will need to build and maintain relationships with your investors. Keep them updated on your progress and milestones, and be transparent about any challenges your business is facing.

In addition to maintaining relationships with your investors, it’s important to cultivate new relationships as well. Continuously seek out new connections and opportunities to expand your network. This will not only help you with fundraising, but can also lead to new partnerships and collaborations.

Remember, your network is one of your most valuable assets as an entrepreneur. By leveraging it effectively, you can increase your chances of success and achieve your fundraising goals.


Fundraising can be a challenging process, but with the right approach, it can also be incredibly rewarding. By identifying your goals, finding the right investors, crafting a compelling pitch, and leveraging your network, you can set your business up for success.

Remember to stay focused, stay positive, and be persistent.



Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳