I’m a Startup Founder Looking to Fundraise. Now What? (PART II)

Jeff "fuzzy" Wenzel
7 min readJun 23


If you’re a startup founder, you know that one of the biggest challenges you’ll face is securing funding. While there’s no surefire guide to navigating the fundraising process, there are some keys steps you can take to make it easier. In this article, we’ll cover everything you need to know to get started on your fundraising journey.

Understanding the Fundraising Process

Before you start your fundraising process, you should have a clear understanding of how it works. Simply put, you’ll be looking for investors who are willing to provide capital to your business in exchange for equity. This can happen at different stages of your startup, depending on your needs and the investors you’re targeting.

It’s important to note that fundraising is not just about getting money. It’s also about finding the right investors who can bring value to your business beyond just funding. This means looking for investors who have experience in your industry or who have connections that can help you grow your business.

Another key aspect of fundraising is knowing how much money you need. You don’t want to ask for too little and run out of cash before you can reach your milestones, but you also don’t want to ask for too much and give away too much equity. It’s important to have a solid business plan and financial projections to help you determine how much money you need to raise.

One of the most important things to remember about fundraising is that it’s a marathon, not a sprint. You’ll need to be patient and persistent in building relationships with potential investors, and you’ll likely face rejection along the way. Approaching the fundraising process with the right mindset is crucial to your success.

When it comes to finding investors, there are a few different avenues you can explore. One option is to attend networking events and pitch competitions to meet potential investors face-to-face. Another option is to use online platforms such as AngelList or Gust to connect with investors who are interested in your industry and stage of development.

It’s also important to have a solid pitch deck and business plan to present to investors. Your pitch deck should be clear and concise, highlighting the key aspects of your business and why it’s a good investment opportunity. Your business plan should provide more detailed information about your market, competition, and financial projections.

Overall, fundraising can be a challenging process, but it’s an essential part of building a successful startup. By understanding the process and approaching it with the right mindset and preparation, you can increase your chances of finding the right investors and securing the funding you need to grow your business.

Building Relationships with Investors

Building relationships with investors is crucial for any startup looking to secure funding and grow their business. While attending networking events and conferences in your industry is a great way to meet potential investors, there are other strategies you can use to build and maintain these relationships.

Research and Personalization

Before reaching out to investors, it’s important to do your research and learn about their investment interests. This can help you tailor your pitch to their specific needs and increase your chances of securing funding. You can use online resources like Crunchbase or AngelList to research potential investors and their portfolio companies.

When reaching out to investors, it’s also important to personalize your messages. Avoid sending generic emails or messages that could be mistaken for spam. Instead, mention specific details about the investor’s background or investment history to show that you’ve done your research.

Building Trust

Building trust with investors is key to establishing a successful long-term relationship. This means being transparent about your business and its goals, as well as keeping investors updated on your progress. Regular communication and transparency can help build trust and establish a strong foundation for your relationship.

It’s also important to be honest about the risks and challenges your business may face. Investors are aware that startups are inherently risky, but they want to know that you are aware of these risks and have a plan to mitigate them.

Value Beyond Capital

While securing funding is important, the right investor should offer value beyond just capital. This can come in the form of industry connections, strategic advice, or experience in growing successful businesses.

When evaluating potential investors, consider their track record and the value they can bring to your business beyond just financial support. Look for investors who have experience in your industry or have successfully grown businesses similar to yours.


Building relationships with investors takes time and effort, but it’s worth it for any startup looking to grow and succeed. By doing your research, personalizing your messages, building trust, and seeking investors who offer value beyond just capital, you can establish strong, long-lasting relationships that will benefit your business for years to come.

Choosing the Right Time to Fundraise

Timing is critical when it comes to fundraising. While it’s tempting to start fundraising as soon as possible, taking the time to prepare before seeking investment can make all the difference. Before you start pitching to investors, it’s important to have a clear understanding of your business plan and market potential. This will not only make your pitch more compelling, but it will also help you to avoid overvaluing your company or giving away too much equity.

One important factor to consider is your company’s stage of development. If you’re still in the early stages of building your product or service, it may be too soon to start fundraising. Investors will want to see evidence of traction and market validation before they commit to funding your venture. On the other hand, if you’ve already launched your product and have a proven track record of success, you may be in a better position to secure funding.

Another important consideration is the current state of the market. Are investors more risk-averse or willing to take on more risk? Are there any major industry or economic shifts that could affect your business? These are all things to keep in mind when deciding on the right time to approach investors. For example, if the market is experiencing a downturn, investors may be more hesitant to invest in new ventures. However, if your business is positioned to take advantage of a new trend or emerging market, it may be the perfect time to seek funding.

It’s also important to consider your own personal circumstances when deciding when to fundraise. Are you able to commit the time and energy needed to successfully raise capital? Do you have a strong network of potential investors or advisors who can help you navigate the fundraising process? Taking the time to answer these questions can help you to determine whether you’re ready to take on the challenge of fundraising.

In summary, there’s no one-size-fits-all answer to the question of when to fundraise. It’s important to take the time to evaluate your business, the market, and your personal circumstances before deciding on the right time to seek investment. By doing so, you’ll be better positioned to make a compelling pitch to investors and secure the funding you need to take your business to the next level.

Being Mindful of Legal Obligations

When it comes to fundraising, it’s not only important to focus on your goals and strategies, but also to be mindful of the legal obligations that come with it. These obligations vary depending on your jurisdiction, so it’s important to do your research and make sure you’re complying with all relevant laws and regulations.

One of the most common legal requirements for fundraising is filing certain paperwork with the Securities and Exchange Commission (SEC). This typically involves submitting a Form D, which provides information about your fundraising efforts and the securities being offered. Failing to file this form or other required paperwork can result in fines or other penalties.

But legal compliance isn’t just about filling out paperwork. You also need to make sure that you’re following proper securities laws and regulations. This may involve restrictions on who can invest in your fundraising campaign, how much they can invest, and how you can advertise your campaign.

It’s also important to structure your fundraising efforts in a way that benefits both you and your investors. This may involve creating a detailed term sheet that outlines the terms of the investment, such as the expected return on investment and any potential risks. Working with an attorney to draft investment agreements can also help ensure that everyone is on the same page and that the investment is structured in a way that meets everyone’s needs.

Ultimately, being mindful of legal obligations is an important part of any fundraising effort. By taking the time to understand the legal requirements and structure your campaign accordingly, you can help ensure that your fundraising efforts are successful and compliant with all relevant laws and regulations.


Fundraising can be a daunting process for startup founders, but it’s a crucial step in growing your business. By understanding the fundraising process, building relationships with investors, choosing the right time to fundraise, and being mindful of legal obligations, you’ll be well on your way to securing the funding you need to succeed.



Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳