Is Equity Crowdfunding Right for You?

Jeff "fuzzy" Wenzel
2 min readMar 7, 2023

Equity crowdfunding allows everyday investors to back early-stage companies in return for an equity stake in the business. This type of funding has helped launch some of the most successful companies in recent years, but it’s not right for everyone. Here’s how to determine if an equity crowdfunding campaign is right for you to invest in.

Do your research.
Before you invest a single penny in an equity crowdfunding campaign, it’s important that you do your due diligence. This means reading through the campaign materials thoroughly, researching the team behind the project, and understanding the risks involved. Remember, with equity crowdfunding you are investing in a company, not a product or service, so it’s important to make sure that you’re comfortable with both the team and the business model before you commit any money.

Photo by Glenn Carstens-Peters on Unsplash

Set realistic expectations.
It’s important to remember that equity crowdfunding is a long-term investment. Unlike Kickstarter or Indiegogo, where you might receive a finished product within a few months of backing the campaign, with equity crowdfunding it could be years before you see any return on your investment. This isn’t to say that there aren’t opportunities for quick exits — some companies do get acquired by larger firms or go public relatively quickly — but these are definitely the exception rather than the rule. If you’re looking to turn a quick profit, equity crowdfunding is probably not right for you.

Photo by Volodymyr Hryshchenko on Unsplash

Know your risk tolerance.
Investing in early-stage companies is inherently risky. There’s no guarantee that the company will be successful, or even that it will still be around in a year or two. If you’re not comfortable with this level of risk, then equity crowdfunding is probably not right for you. However, if you’re willing to take on a little more risk in exchange for the potential of higher returns, then equity crowdfunding could be a good fit for you.

Equity crowdfunding can be a great way to back early-stage companies and potentially generate high returns, but it’s not right for everyone. Before investing in an equity crowdfunding campaign, make sure that you do your research, set realistic expectations, and know your risk tolerance. Only then will you be able to determine if equity crowdfunding is right for you.



Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳