Knowing When to Reach Out to Investors.

Jeff "fuzzy" Wenzel
2 min readMar 4, 2023

As an entrepreneur, you know that having access to capital is key for the success of your business. One way to get access to additional capital is by reaching out to investors. But when should you reach out and what should you expect from these potential relationships? Let’s explore the answers to these questions in more detail.

Research Potential Investors First.
Before you start reaching out to investors, it’s important to do some research first. You need to be sure that the investors are interested in companies in your industry, as well as have a relevant portfolio — this will help you determine if they are a good fit for your company and its needs. Additionally, researching potential investors can provide invaluable information on how they interact with their investments and what they expect from them. This will give you a better understanding of their expectations so that you can tailor your approach accordingly.

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Know Your Pitch.
Before contacting an investor, make sure that you have a solid pitch prepared. An effective pitch should include information about your company’s background and value proposition, current financial situation, future plans, and any other relevant details that might be useful for potential investors. This will demonstrate that you are serious about your business and have taken the time to research potential partners before reaching out — which is always a plus!

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Be Patient & Persistent.
Reaching out to investors isn’t always easy; it takes time and persistence. Don’t be discouraged if an investor doesn’t respond right away or isn’t interested in investing in your company. Keep trying different approaches and don’t give up too soon — eventually, you will find someone who believes in your vision. Additionally, networking with contacts within the investor community may help open doors for new opportunities as well.

There is no one-size-fits-all answer when it comes to knowing when the right time is to reach out to investors; however, there are certain steps that entrepreneurs can take in order to increase their chances of success such as researching potential partners beforehand, having a solid pitch prepared ahead of time, and being patient & persistent throughout the process. By taking these steps into consideration before reaching out to investors, entrepreneurs can ensure that their efforts yield positive results.



Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳