The Benefits of Podcasting for Startups.
Occasionally, a new medium appears that has the potential to change everything. In recent years, that new medium has been podcasts. Thanks to the growing popularity of podcasts, more and more people are tuning in to hear stories and receive information in a way that is convenient for them. This has led to a boom in the number of podcasts being produced, with nearly 750,000 currently active.
Startups can benefit greatly from podcasts. In this blog post, we will take a look at some of the ways that podcasts can help startups to reach new audiences, build trust, and establish authority.
Podcasts Can Help You Reach a New Audience.
One of the benefits of having a podcast is that it can help you reach a new audience. According to Edison Research, 24% of Americans have listened to a podcast in the last month. This represents a big opportunity for startups as it gives them a way to reach potential customers who may not be engaged with other forms of marketing.
What’s more, podcasts are highly shareable. Listeners are likely to share episodes that they enjoy with their friends and family. This word-of-mouth marketing can be invaluable for startups as it helps to spread awareness of their business in a way that feels organic and trustworthy.
Podcasts Can Help You Build Trust.
Another benefit of podcasts is that they can help you to build trust with your audience. When people listen to a podcast, they feel as though they are getting to personally know the individual or individuals behind the business. This connection can be beneficial for startups as it helps them to stand out from bigger businesses who may not come across as being as relatable or personable.
What’s more, when people trust you, they are more likely to do business with you. According to HubSpot Research, 60% of people say that they are more likely to buy from a company after hearing about it on a podcast.
Podcasts Can Help You Establish Authority.
Finally, podcasts can also help startups to establish themselves as thought leaders in their industry. By producing high-quality content on a regular basis, CEOs of startups can position themselves as experts in their field and attract attention from potential customers and investors alike.
As you can see, there are many benefits that startups can reap by creating a podcast. If you’re looking for a new way to reach your target audience and grow your business, then starting a podcast could be the perfect solution for you! Check out our podcast Successfully Funded here!
