The Importance of Pre-Crowdfunding Lead Generation: How to Generate Buzz Before Your Campaign

Jeff "fuzzy" Wenzel
3 min readMay 3, 2022

Creating a pre-campaign marketing strategy for your crowdfunding campaign’s success is critical. Often, people find that they are not getting the level of support from their following and other connected influencers when launching a crowdfunding project because there is no recruitment process involved before starting it up. This can lead to feeling left behind or outsiders looking at what you’re doing without understanding why getting involved is essential.

Did you know that crowdfunding campaigns that generate the most buzz before they launch have a higher chance of success? Pre-crowdfunding lead generation is one of the most important aspects of a crowdfunding campaign. If people don’t even know your campaign exists, they’re not going to donate their hard-earned money to it! This blog post will discuss how to generate buzz before your crowdfunding campaign launches and increase your chances of success.

Photo by James Wainscoat on Unsplash

Focus on the fundamentals

The first step is to create a crowdfunding campaign worth talking about. An excellent crowdfunding campaign will have a clear and concise pitch, exciting rewards, and, most importantly, a story that people can connect with. People are more likely to donate to a crowdfunding campaign if they feel part of the story.

Creating an effective pre-campaign marketing strategy should be one of your top priorities when preparing for your crowdfunding launch. By doing this, you will be able to increase awareness of your project, get people excited about it, and ultimately increase your chances of success.

Here are some tips for how to generate buzz before your crowdfunding campaign:

  • Use social media platforms such as Twitter, Facebook, and Instagram to promote your campaign.
  • Create a crowdfunding video that tells your story that explains why people should donate to your project.
  • Reach out to bloggers in your industry and ask them to promote your campaign.
  • Run ads on social media platforms and Google AdWords.

By following these tips, you will be well on your way to generating buzz for your crowdfunding campaign and increasing your chances of success.

Hire Professionals To Help

When you hire marketing campaign professionals, the success of your campaigns will increase exponentially. A crowdfunding lead generation agency can help you create a strategy, design creative assets, and even run your entire crowdfunding campaign from start to finish.

If you’re serious about making your crowdfunding campaign a success, hiring professionals to help with your pre-campaign marketing is a no-brainer. It’s important not to wait until the last minute to start thinking about generating buzz for your crowdfunding campaign — the sooner you start, the better. By following these tips and hiring professionals to help, you will be well on your way to increasing awareness of your project and getting people excited about it.

Some Benefits of an Effective Pre-Lead Generation Strategy

Your audience is a goldmine of information for your business. By looking at what they like, and where their attention span dwells on social media or email marketing campaigns, you can get an idea about who will purchase from us when we launch our product(s).

Pre-crowdfunding lead generation also allows you to:

  • Build a connection with your target audience before launching your crowdfunding campaign.
  • Get people excited about your project and crowdfunding campaign before it launches.
  • Increase the chances of success for your crowdfunding campaign.

Remember to tell your story, leverage the network you already have, and get the press involved if you can. These are tried and tested methods that will help increase the reach of your crowdfunding campaign and ensure success.

Interested in KiwiTech running your equity crowdfunding campaign?

Send me an email: jeff@kiwitech.com

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Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳