The Ultimate Guide to Email Marketing for New Startup Founders.

Jeff "fuzzy" Wenzel
5 min readMay 4


As a new startup founder, you’re probably juggling a lot of tasks, from building a product and developing a brand to seeking funding from VCs or angel investors. In this whirlwind of activity, email marketing campaigns might not be at the top of your priority list. However, neglecting this powerful channel could cost you valuable customers, user feedback, and the crucial traction you need to attract investors. The good news is that AI tools are revolutionizing the email marketing landscape, making it easier and more efficient than ever before. In this blog post, we’ll discuss the best AI tools for email marketing, including ChatGPT, Copy.AI, Jasper.AI, Klaviyo, and Instantly.AI, and highlight best practices that will help you get the most out of your campaigns.

Photo by Priscilla Du Preez on Unsplash

Why AI Tools Are a Must for Email Marketing.

AI-powered tools have been a game-changer for email marketing, offering unparalleled advantages in terms of efficiency, personalization, and automation. As a startup founder, you need to be aware of these cutting-edge tools and learn how to use them effectively. Here are the a few AI tools to help you jumpstart your email marketing strategy:

  1. ChatGPT: ChatGPT is an advanced AI language model developed by OpenAI. It can generate human-like text based on context, making it a powerful tool for creating engaging email copy. With ChatGPT, you can craft personalized marketing emails, promotional messages, and informative newsletters with minimal effort. The AI will suggest suitable text based on your input, and you can tweak it to match your brand voice and tone.
  2. Copy.AI: Copy.AI is another AI-powered tool that can help you create compelling email copy. By inputting a brief description of your product or service, Copy.AI generates persuasive copy tailored to your needs. You can experiment with different headlines, calls-to-action, and email body text to discover what resonates with your audience.
  3. Jasper.AI: Jasper.AI is a versatile AI copywriting tool that allows you to create engaging email marketing content quickly. It can generate subject lines, email body copy, and even personalized greetings, making it a valuable asset for any startup founder looking to streamline their email marketing efforts.
  4. Klaviyo: Klaviyo is an AI-driven email marketing platform that enables you to segment and target your audience more effectively. With powerful analytics and automation features, Klaviyo makes it easy to deliver personalized emails at scale. By using Klaviyo’s AI-powered predictive analytics, you can identify the best time to send emails, the most engaging content, and the optimal frequency for your campaigns.
  5. Instantly.AI: Instantly.AI is an AI-powered email marketing automation tool that helps you build, manage, and optimize your campaigns. It offers advanced features like smart segmentation, lead scoring, and email personalization to help you connect with your audience and drive conversions.
Photo by Rolf van Root on Unsplash

Best Practices for Email Marketing as a Startup Founder.

Now that you know the AI tools available for email marketing, it’s time to learn some best practices that will help you maximize their potential. Here are some tips to keep in mind when you’re just starting out:

Building your email list is a crucial first step in email marketing, as you need a list of subscribers before you can send any emails. Attract visitors to sign up by offering valuable content, such as free e-books, discount codes, or exclusive access. Make the sign-up process seamless with an easy-to-find form on your website, and utilize social media to further promote your list.

Segmentation is key when it comes to your audience, as not all subscribers have the same interests, preferences, and behaviors. By sending targeted emails based on these factors, you can better resonate with your audience. AI tools like Klaviyo and Instantly.AI can help analyze subscriber data to create meaningful segments. Personalization, which goes beyond just addressing subscribers by their first name, can be achieved using AI-powered tools such as ChatGPT, Copy.AI, and Jasper.AI. By tailoring content to each subscriber’s preferences and interests, you can foster stronger relationships and increase engagement rates.

Subject lines are crucial in determining open rates, so use AI tools to create creative and compelling ones that entice your audience to open your emails. Experiment with A/B testing to find the most effective subject lines. Equally important is a clear, concise, and actionable call-to-action (CTA) in your email, which can be crafted using AI-generated copy for persuasive and engaging results.

Photo by Melanie Deziel on Unsplash

Email marketing success also depends on optimizing send times. AI-powered analytics tools like Klaviyo can determine the best time to send emails based on audience engagement patterns, ultimately boosting open rates and conversions. Remember that email marketing is an ongoing process of testing and refining campaigns. Regularly monitor your email performance using AI-driven analytics to identify areas for improvement, optimize campaigns, and achieve better results.

Considering that many subscribers will open emails on their mobile devices, it is essential to ensure that your emails are responsive and visually appealing on any screen size. Optimize readability on mobile by using short paragraphs, clear headings, and concise copy. As a startup founder, compliance with email marketing regulations, such as the General Data Protection Regulation (GDPR) and the CAN-SPAM Act, is mandatory. Secure explicit consent to send emails, provide a clear unsubscribe option, and avoid deceptive subject lines or misleading content.

Finally, maintaining a good sender reputation is vital for ensuring that your emails land in subscribers’ inboxes rather than their spam folders. Monitor bounce rates, spam complaints, and email engagement rates to keep your sender reputation healthy and your email marketing efforts successful.

Email marketing is a powerful tool for startups, offering a cost-effective way to engage with your audience, gather valuable feedback, and attract potential investors. By familiarizing yourself with AI tools, you can create compelling, personalized email campaigns that drive growth and success. By following the best practices outlined in this blog post, you can ensure that your email marketing efforts are both efficient and effective, setting your startup on the path to success.



Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳