Using Facebook or Instagram Live for Your Startup’s Equity Crowdfunding Campaign

The Secret to Social Media Influence: Using Facebook or Instagram Live for Your Startup’s Equity Crowdfunding Campaign

Photo by Libby Penner on Unsplash

Startups are always looking for new ways to reach their target audience, and these days it’s not as easy as it used to be. In the past, you could start a blog on your website or post some content on Facebook or LinkedIn and wait for people to find you. But today, there is so much competition that it can be difficult to get noticed at all! With Facebook Live and Instagram live videos becoming more popular among social media users every day, startups may want to consider using this medium to promote their equity crowdfunding campaign.

This article will explore how startups can use Facebook or Instagram live videos for their equity crowdfunding campaigns by discussing the benefits of each platform and providing tips for success.

If you are promoting equity crowdfunding, or any other type of fundraising campaign for your startup, Facebook and Instagram live videos could be a fantastic way to reach out to potential investors. With this in mind, here are three reasons why startups should consider using these platforms as part of their equity crowdfunding marketing strategy:

1. Facebook or Instagram live videos are great for engaging potential investors. It can be difficult to engage equity crowdfunding investors. After all, they aren’t looking to buy equity in your company because of its product — there may not even be a finished product yet! However, by using Facebook or Instagram Live videos, you will have the opportunity to share information about your startup that is hard-hitting and creative. You might decide on sharing behind-the-scenes footage from events where equity crowdfunding supporters could meet with members of the team face-to-face, interviews with customers who love what you offer (and would like to see it grow), or just interesting insights into how things work at the office every day.
2. Facebook or Instagram live videos can be used to answer equity crowdfunding investor questions. Before any equity crowdfunding campaign is launched, the startup should have a list of potential investors who may want to contribute money towards their company. These individuals will most likely have a lot of questions about how equity works and what they can expect once they invest in your business. By using Facebook Live or Instagram live videos you could show these investors exactly what it’s like working at your startup by answering some of those frequently asked questions! Doing so gives them even more confidence that there are opportunities for future success with this equity crowdfunding investment.
3. Both platforms allow startups to share information quickly and easily. Startups need as many equity crowdfunding investors as possible. And sometimes, equity crowdfunding campaigns can be time-sensitive — if the equity campaign is not successful within a certain timeframe or target amount of money isn’t raised by that deadline, then no investment will be received and you won’t get to take advantage of those opportunities for growth! However, Facebook Live videos allow startups to share information quickly and easily with their viewers. You might even choose to upload some behind-the-scenes footage from events where potential equity crowdfunding supporters could meet with members of the team face-to-face; interviews with customers who love what your business provides; or insights into how things work at the office every day.

In conclusion, if you’re considering promoting an equity crowdfunding campaign on social media but aren’t sure where to start, it’s important to consider using Facebook or Instagram Live to connect with equity crowdfunding supporters. It will open up opportunities, engage potential investors in new ways, and give you the chance to share information about your company quickly!