Using Facebook or Instagram Live for Your Startup’s Equity Crowdfunding Campaign

Photo by Libby Penner on Unsplash
  1. Facebook or Instagram live videos are great for engaging potential investors. It can be difficult to engage equity crowdfunding investors. After all, they aren’t looking to buy equity in your company because of its product — there may not even be a finished product yet! However, by using Facebook or Instagram Live videos, you will have the opportunity to share information about your startup that is hard-hitting and creative. You might decide on sharing behind-the-scenes footage from events where equity crowdfunding supporters could meet with members of the team face-to-face, interviews with customers who love what you offer (and would like to see it grow), or just interesting insights into how things work at the office every day.
  2. Facebook or Instagram live videos can be used to answer equity crowdfunding investor questions. Before any equity crowdfunding campaign is launched, the startup should have a list of potential investors who may want to contribute money towards their company. These individuals will most likely have a lot of questions about how equity works and what they can expect once they invest in your business. By using Facebook Live or Instagram live videos you could show these investors exactly what it’s like working at your startup by answering some of those frequently asked questions! Doing so gives them even more confidence that there are opportunities for future success with this equity crowdfunding investment.
  3. Both platforms allow startups to share information quickly and easily. Startups need as many equity crowdfunding investors as possible. And sometimes, equity crowdfunding campaigns can be time-sensitive — if the equity campaign is not successful within a certain timeframe or target amount of money isn’t raised by that deadline, then no investment will be received and you won’t get to take advantage of those opportunities for growth! However, Facebook Live videos allow startups to share information quickly and easily with their viewers. You might even choose to upload some behind-the-scenes footage from events where potential equity crowdfunding supporters could meet with members of the team face-to-face; interviews with customers who love what your business provides; or insights into how things work at the office every day.

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I find $$$ for startups using equity crowdfunding. Looking for capital? Send me a message.

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Jeff "fuzzy" Wenzel

Jeff "fuzzy" Wenzel

I find $$$ for startups using equity crowdfunding. Looking for capital? Send me a message.

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