Where is Your Audience Going? The Shift in Media Consumption and Its Impact on How to Find Quality Investors

The media landscape is changing, and so is the way people consume information. Gone are the days of spending hours streaming shows on Netflix or scrolling through social media. People are now turning to other forms of media for their entertainment and information needs. This shift has important implications for businesses and investors alike. This blog post will explore where audiences are going and how that affects your ability to find quality investors.

We’re not binging tv shows as much

Streaming services are on the decline. This is partly due to the rise of other forms of media, such as print and podcasts. People are now turning to these platforms for their entertainment and information needs. The implications are just beginning to be seen.

Podcasts have seen a resurgence in recent years, with more people tuning in to listen to their favorite shows. This trend is driven by the increasing popularity of streaming services like Spotify and Apple Music. While streaming services offer a wide variety of content, they often lack the personal touch that podcasts provide. Podcasts also allow listeners to feel more connected to the hosts and to the content. This feeling of connection is something that streaming services cannot offer.

Reaching your potential investors

As more people turn to podcasts for their entertainment and information needs, businesses need to adapt their strategies for reaching potential customers. The same is true for finding quality investors. Traditional methods such as print ads and cold-calling are no longer as effective as they once were. To reach your target audience, you need to go where they are going: online and on-demand.

To find quality investors, you need to go where they are going: online and on-demand. The internet provides a wealth of resources for businesses and investors alike. Several online platforms allow you to connect with potential investors, such as WeFunder and StartEngine. These platforms provide a way for you to reach a large audience of potential investors quickly and easily. In addition, many online platforms offer tools that make it easy to research and compare different investment opportunities.

Dude! Where’s my audience?

Utilizing companies that specialize in finding adequate investors can be very helpful when trying to raise funds. By tapping into the resources, a marketing agency has, you essentially have a team of experts for finding and generating the leads you can use. With the shift in media consumption, that means moving your business online. Using the resources available to you on the internet, you can reach a larger audience of potential investors and find the quality investors you need to grow your business.

Your audience is out there, and it’s just a matter of finding them and keeping them engaged in your offering. Advertising is on the rise in podcasting, although it’s at the podcaster’s discretion on how they present advertisers. Email still seems king, and there’s little evidence it will slow down. If you’re looking into crowdfunding to find investors, these could be some things to consider.




I find $$$ for startups using equity crowdfunding. Looking for capital? Send me a message.

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Jeff "fuzzy" Wenzel

Jeff "fuzzy" Wenzel

I find $$$ for startups using equity crowdfunding. Looking for capital? Send me a message.

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