Why Founders Should Take Note of Beehiiv’s Master Class on Rapid Growth
Why Founders Should Take Note of Beehiiv’s Master Class on Rapid Growth
Beehiiv is putting on a master class on how to grow and grow fast. Other founders should take note. It helps that the product is awesome. Some of the UX is a bit wonky, but overall, it’s a superior product to Medium and Substack (but that’s not the subject of this post).
Today’s lesson is from Tyler Denk 🐝, the co-founder and CEO of beehiiv. It’s small but something more people should be doing.
Every founder, especially early-stage, should do everything possible to connect with their customers. And there is a big opportunity to use LinkedIn for this.
I’ve been using beehiiv for a few weeks now and Tyler personally reached out to connect. Yes, the message is generic and probably used for everyone else. But that doesn’t bother me.
The key here is that he used his personal account to do this. Now, I feel I have a direct way to communicate with him. Something I now value as a customer.
It could be him doing this, or he has an amazing team helping with these connections. Either way, it’s an easy and high-impact way to connect with customers and build loyalty.
Building Customer Relationships: A Simple Yet Effective Strategy
Connecting directly with customers can transform a good product into a beloved one. Here’s why founders should follow beehiiv’s example:
Personal Touch Matters
When a co-founder or CEO reaches out, it feels personal. Even if the message is generic, it creates a sense of connection. For early-stage startups, building these personal connections can turn customers into loyal advocates.
Leveraging LinkedIn
LinkedIn is a powerful tool for making these connections. It’s a platform where professional relationships thrive. By using his personal LinkedIn account, Tyler Denk taps into the platform’s potential to build trust and establish a direct line of communication.
Customer Loyalty and Trust
Receiving a direct message from a company leader can enhance customer loyalty. It shows that the company values its customers and is open to feedback. This approach can lead to stronger customer retention and positive word-of-mouth marketing.
Actionable Takeaways for Founders
- Use LinkedIn to Connect: Don’t underestimate the power of a LinkedIn message. Use your personal account to reach out to customers and make them feel valued.
- Be Genuine: Even if the message is generic, ensure it feels sincere. Customers appreciate honesty and transparency.
- Value Feedback: Show your customers that their opinions matter. This can help you improve your product and build a loyal customer base.
- Build a Dedicated Team: If personally reaching out is not feasible, build a team dedicated to customer connections. Ensure they understand the importance of this personal touch.
Conclusion
Beehiiv’s approach is a master class in rapid growth through customer connection. Founders, especially in the early stages, should take note. By leveraging personal connections on platforms like LinkedIn, you can build stronger relationships with your customers, enhancing loyalty and driving growth. Follow Tyler Denk’s example and make every customer feel valued. It’s a small step with a big impact.
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