Why Podcasts Are A Crucial Tool for Crowdfunding Entrepreneurs
In the world of equity crowdfunding, startup entrepreneurs have to be able to sell their ideas and themselves to potential investors. And in today’s climate, that means having a strong online presence. One of the best ways to cultivate that presence is through podcasting, which gives potential investors an important look not only into the startup’s revenue projections but also into the person(s) responsible for making those projections a reality.
Intimacy and Versatility
We already know that podcasts are a uniquely convenient medium, affording listeners the opportunity to multitask and learn more about your idea while driving, exercising, etc. They also provide a specific look into a new CEO’s background, expertise, and communication style that a simple blog post or Facebook ad simply cannot convey.
Once that episode is posted, it serves as a versatile source of information that can be shared and employed in myriad ways — linked in a newsletter, embedded on a website, posted on social media, etc. — where crucial information is relayed in a conversational style, is just a click away.
Keep Close Contact
Later in your campaign, you can use podcasts to provide updates on your progress, offer insights into how your industry is changing (and how you’ll pivot to accommodate them), and thank the supporters who have already decided to back your efforts.
Podcasting is a great way to stay connected with your audience and create a relationship of trust. When people listen to your podcast, they will feel like they know you and your business. This connection can be crucial in getting people to invest in your venture.
Look For the Case Studies
For example, the popular podcast StartUp raised over $1.5 million from listeners. The show’s creator and host Alex Blumberg used his platform to tell the story of launching his own podcasting company, Gimlet Media. His relatable and engaging storytelling captivated listeners and inspired them to invest in his talents as a podcast host and producer, and he raised over $200,000 in a matter of hours.
KiwiTech also produces the weekly podcast Successfully Funded, which provides listeners with commentary about important developments in the equity crowdfunding space and conducts in-depth interviews with active crowdfunders (some KiwiTech clients, some not) who either have experienced strong success or are using those successes to build templates of their own.
Podcasts are a great way to reach new audiences, attract new potential backers, and build trust and credibility with your audience. If you’re looking to crowdfund your latest venture and get potential backers excited about your business., make sure you’re using podcasts to help make your message stand out in the crowd.