Why You Should Be Marketing Your Investment Opportunity, Not Your Product.

Jeff "fuzzy" Wenzel
3 min readDec 18, 2022

When you’re marketing your product, it’s tempting to talk about all of the great features that it has. After all, you want to convince potential customers that they need to buy your product. However, when you’re marketing an investment opportunity, you need to take a different approach. You need to focus on the benefits that investing in your company will bring to potential investors. In this blog post, we’ll discuss why it’s important to market your investment opportunity instead of your product and how you can go about doing it effectively.

Attract the right investors.

Equity crowdfunding is the process of raising capital for a business venture by offering equity in the form of shares or equity-based securities to potential investors. By marketing your equity crowdfunding opportunity, you can attract high-net-worth individuals and professional investors who may not have been aware of your company previously. You’ll also demonstrate that your company is a viable investment option that has good potential returns.

Photo by Chris Liverani on Unsplash

When marketing an equity crowdfunding opportunity, focus on highlighting the benefits it provides to potential investors. Outline the features and benefits associated with investing in your company, such as higher returns than traditional investments, liquidity options through stock exchanges, tax breaks, and more. Additionally, make sure you clearly explain any risks associated with investing in equity crowdfunding so that potential investors are fully informed.

Another way to market your equity crowdfunding opportunity is through digital marketing tactics. Use social media, email campaigns, and other online tools to create visibility and reach out to potential investors. Additionally, consider appearing on podcasts or other online channels where you can talk about your equity crowdfunding opportunity and raise awareness of it. By connecting with the right people in the right places online, you can effectively reach more potential investors for your equity crowdfunding project.

Photo by Campaign Creators on Unsplash

Develop an effective pitch.

When it comes to seeking investment for a new business venture, first impressions are everything. That’s why it’s so important to have a well-crafted pitch when meeting with potential investors. This is your opportunity to sell your idea and convince someone to invest their hard-earned money in your business. So what makes an effective pitch? A good place to start is by doing your homework and knowing your audience. investors are looking for a solid return on their investment, so be sure to emphasize how your business will generate profits.

It’s also important to be clear and concise when presenting your idea. Keep in mind that investors are busy people, so you’ll need to make a strong case for your business in a limited amount of time. Finally, be prepared to answer any questions that come up during the meeting. If you can do all of these things, you’ll be on your way to landing the investment you need to get your business off the ground.

Build trust and develop relationships.

When marketing your equity crowdfunding opportunity, it’s important that you make an effort to build trust with potential investors. Provide details about how their money will be used, share any company financials that are available, and position yourself as a reliable source of information by providing key facts about the equity crowdfunding project and staying up to date with any industry trends.

By taking these steps, you can be sure that your equity crowdfunding opportunity is marketed effectively. When potential investors understand the benefits of investing in your company, they’ll be more likely to invest. Investing time and effort into marketing your equity crowdfunding opportunity will pay off in the long run, as it will help you attract more serious investors who have the resources to make a difference for your business.

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Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳