Why You Should Diversify Your Portfolio by Investing in Startups.

Jeff "fuzzy" Wenzel
3 min readSep 2, 2022


Are you looking for a new way to invest your money? Have you considered investing in startups? Startup investing can be a great way to diversify your portfolio and generate some exciting returns. This blog post will discuss the benefits of startup investing and how you can get started. We will also talk about the growing trend of crowdfunding and how you can use platforms like Wefunder and StartEngine to invest in startups. So if you’re interested in learning more, keep reading.

What it will do for you.

One of the great things about startup investing is that you can get in on the ground floor of a new and exciting company. This can allow you to make some very lucrative investments as the company grows. Of course, there is also more risk involved in startup investing than in traditional investing, but this can be mitigated by doing homework and carefully selecting which startups you invest in.

Another benefit of startup investing is that it allows you to support entrepreneurs and help them bring their vision to life. By investing in a startup, you are not only supporting the founders but also helping to create jobs and grow the economy. This is something that we can all feel good about.

Photo by lilartsy on Unsplash

What to look for.

If you’re considering investing in startup companies, there are a few things you need to consider before making your decision. The first is the startup’s business model. Make sure you understand how the company plans to make money and whether or not it has a viable path to profitability. Second, look at the startup’s team. Do they have the necessary experience and expertise to get the business off the ground?

Third, assess the startup’s market potential. Is there a large enough market for the company’s product or service? Fourth, examine the startup’s financials. How much money does it have in the bank, and what are its burn rate and valuation? Finally, consider your risk tolerance. Investing in startups is inherently risky, so you need to be comfortable with the possibility of losing your entire investment. If you can satisfactorily answer these questions, you may be ready to invest in a startup company.

Equity crowdfunding and startups.

Startup companies are always looking for ways to raise money to grow their businesses. One way to do this is through equity crowdfunding, which allows startup companies to sell shares of their businesses to investors in exchange for funding. Equity crowdfunding can be a great way for startup companies to get the funding they need, but it’s not suitable for every investor.

Before you invest in a startup company through equity crowdfunding, you should consider your investment goals and risk tolerance. You should also research the company carefully to ensure it is a good investment. If you’re willing to take on a higher risk, equity crowdfunding can be a great way to invest in startup companies and potentially make a lot of money.

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Jeff "fuzzy" Wenzel

Startup Fundraising Re-Imagined 🤔 Retail Investor 💰 Startup Advisor 🏆 Innovation Enthusiast 🥳